SERVICES : Product identityA brand image defines a product as unique ad inspires customer loyalty as well winning the attention of potential new customers.
The chosen identity should say something about the product. It does this by reflecting some key characteristic... in the examples below, the First 2 Protect logo instantly refers to home insurance, the Scobbiscombe Turkeys logo refers to the free-range nature of the product which is its key selling point. The LRIC logo refers to the analytical method that is characteristic of the product.
So the product ID must be at once be decorative, recognisable, memorable and informative.
Product logo for a range of insurance services
Free-range turkey branding
A telecoms analysis product