SERVICES : Mobile web

Mobile devices, from smartphones to small tablet computers, provide 'access all areas' opportunities for web browsing. And you're never far from a WiFi zone these days - so the web has been liberated from that big, heavy monitor sitting on your desk.

But access to websites via mobile devises presents a major medium-related issue... websites are typically designed to appear on a screen that is about 1000 pixels wide. But the smaller tablets display at less than 600 pixels wide, and smartphones display even smaller widths with display areas sometimes less than 300 pixels.

The mobile devices deal with this problem in one of two ways. They either display your website at its full size (which means that most of it won't be displayed on the device) or it shrinks your site so it fits within the available space (which means that your site is all but unreadable until the user zooms into the image).

Mobile devices have great display and zoom features but, at the end of the day, who wants to keep pinching and sliding the image in order to navigate content that was never designed for such a small display?

The best solution, therefore, is to create a version of your website which is only displayed when someone visits your domain via their tablet or smart phone.

The image below shows how a conventional desktop web appears on a mobile device (left) and how its counterpart, the mobile web appears on the same device (right). The example we're using here is our recently-launched mobile web for our client El Bocado (a tapas restaurant in Exeter)...

Your domain name and device recognition

You obviously don't want to have a completely new domain name for your mobile website. You need the device to work out whether or not to display your mobile web or your desktop web - it needs to do that automatically. Our code does just this - it knows what kind of device, or, more specifically, what screen size, your visitor is using. Below a certain size and we deliver your mobile web, above a certain size and we deliver your desktop web.


Device display recognition is one issue to deal with this but unlike most desktop monitors these days, mobile devices come with a wide range of display sizes. So in addition to knowing we're dealing with a mobile device, our code also has to handle the scaling issue so that the mobile web fits all the possible mobile device screen resolutions.


The liklihood is that if you're using your mobile device to view a website then you're on the move. People on the move are less likely to be looking for a lot of information - they generally need the essentials - so your mobile web content is likely to be simpler than the content on your desktop web. But this doesn't mean there needs to be any compromise in the type of data displayed - so our mobile web solution works with CMS/Weblive-generated content, Google location facilities, Online forms etc. And we make the whole process user-friendly with facilities such as touch and dial - which allows the visitor to simply touch your phone number on the mobile web to enable the phone to make the call.

Links to your Twitter/Facebook/LinkedIn/Google+ networks are also an easy keypress from your mobile web's navigation screen.

Here are some examples of the mobile web pages created for El Bocado:


In a mobile web you don't want to clutter  ever screen display with all the page menu options - we provide a simple, full-screen menu that is a single click away from any of the site pages. The menu options are large and easy to read.


Costs for your mobile web start at £250 plus VAT. There are additional costs for more advanced functionality and Content Manage facilities - we'll provide you with a details quote on request.